ECOMMERCE   |  BRAND DEVELOPMENT  |  LOGO DESIGN

WHISKY DOG

Just like their fine whiskies, the client’s brand needed to be warm and inviting.

eCOMMERCE

Tragic to Magic

In crafting the user interface for the Whisky Dog platform, we focused on simplicity and style. The user interface (UI) reflects the refined nature of the whisky experience, with clean lines, subtle textures, and a palette inspired by the warm hues of aged oak barrels. An intuitive navigation guides users seamlessly through the selection of whiskies, allowing them to explore by region, type, or flavor profile with ease. Our design choices aim to evoke a sense of luxury and craftsmanship, inviting users to immerse themselves in the world of fine spirits.

In terms of user experience, our priority was to create a journey that is both informative and engaging. Each product page is meticulously designed, providing detailed tasting notes, distillery histories, and expert recommendations to assist users in their selection. By prioritising accessibility and education, we aim to empower users of all levels to discover and appreciate the nuances of premium whisky. With a seamless blend of stunning design and intuitive functionality, our whisky ecommerce platform sets a new standard for the online spirits industry.

ICONIC ICONS

LOWLANDS WHISKY

CAMPBELTOWN WHISKY

ISLAY WHISKY

ISLANDS WHISKY

SPEYSIDE WHISKY

HIGHLANDS WHISKY

BRAND DEVELOPMENT

In our collaboration with Whisky Dog, we embarked on a journey that celebrated both tradition and innovation. The challenge? To create a brand identity that resonated with whisky enthusiasts while infusing a contemporary flair.

The Brand

By embracing the essence of Scotland – the birthplace of whisky – we aimed to evoke a genuine feeling of authenticity. The rugged landscapes, historic distilleries, and the warmth of Scottish hospitality all played a pivotal role.

Warm Palette

We chose a warm colour palette inspired by the Scottish landscape. Deep amber, purple heather, and hints of gold echoed the hues of aged whisky and rolling hills. These colours were used in online and offline branding, creating a cohesive experience.

EVOLUTION

In creating the Whisky Dog logo we met, and got to know, a number of faithful friends.

Great Scotties!

Inspired by Scotland’s rich heritage and the spirit of its distilleries, we eventually turned to the Scottish Terrier. This beloved breed embodies loyalty, tenacity, and a touch of playfulness. Our logo design captured the essence of the Scottie – a silhouette rendered with elegance and simplicity, begging for just one dram more.

 

Drab to Fab 2

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