BRAND  |  MARKETING STRATEGY  |  SOCIAL MEDIA  |  ECOMMERCE  |  PRINT  |  COPYWRITING

MINKON FORTAFIX

Hight temperature and fire resistant products and solutions proving there’s strength in a name.

ECOMMERCE

Fortafix Website

For well over a hundred years, Fortafix has been a brand trusted by professionals in the supply of high quality fireproof, heat resistant and flame retardant products and solutions. Our job was to breath oxygen into the brand and propel it into the 21st century. Fortafix has a fascinating story and it was our job to tell it to new generation of customers.

STRENGTH IN A NAME

Erik the Mighty
Bella the Tough
Gregor the Resistant
Thora the Extreme

PRESS ADS & ADVERTORIALS

Designing and developing printed magazine ads for select industry titles with copywritimng to support public relations activities.

Texflue 1
Texflue 2
Fortafix Ad
Fluseal Ad
Stove Ad

LIGHTS, CAMERA, ACTION

Logo Development

Out with the old and in with the new.

An upgrade to the Fortafx logo saw a change in the font styles used. It also saw a move from lower case lettering to uppercase lettering to support the strapline “strength in a name”. Inner shadows were removed to give the logo cleaner lines and provide a more contemporary feel.

New Fortafix Logo
Old Fortafix Logo

Let’s Start Something new

Say Hello!

From brand, design and communications to strategy, social marketing and content creation, follow the rabbit!

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